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Sylvie Fleury

* 24.6.1961 Geneva, lives and works in Geneva http://www.sylviefleury.com/

  • She-Devils on Wheels - red
  • Screen printing on banner with engraved rivets
  • Edition of: 3
  • Dimensions: 45,00 cm x 210,00 cm x 0,20 cm
  • Production: Sylvie Fleury
  • CHF 0.00
  • Sold
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  • She-Devils on Wheels - white
  • Siebdruck auf Banner mit gravierten Nieten
  • Edition of: 3
  • Dimensions: 45,00 cm x 210,00 cm x 0,20 cm
  • Production: Sylvie Fleury
  • CHF 0.00
  • Sold
  • Inquiry
  • She-Devils on Wheels - orange
  • Screen printing on banner with engraved rivets
  • Edition of: 3
  • Dimensions: 45,00 cm x 210,00 cm x 0,20 cm
  • Production: Sylvie Fleury
  • CHF 0.00
  • Sold
  • Inquiry
  • She-Devils on Wheels - pink
  • Siebdruck auf Banner mit gravierten Nieten
  • Edition of: 3
  • Dimensions: 45,00 cm x 210,00 cm x 0,20 cm
  • Production: Sylvie Fleury
  • CHF 0.00
  • Sold
  • Inquiry

"She-Devils on Wheels", the automobile club founded by Sylvie Fleury in the 1990s, is named after a well-known feminist exploitation film from 1968 about a female biker gang. "She-Devils on Wheels - Headquarters" was shown as a space-consuming installation at the MAMCO in Geneva, the Villa Stuck in Munich and the Migros Museum für Gegenwartskunst in Zurich, into whose collection it has since been added.
Since the 1990s, Fleury has been virtuously linking narratives about consumerism and feminism and materializing them in paintings, installations, sculptures, and slogan banners. It is a synthesis of appropriation and pop art that addresses the luxury and love of cars and fashion objects in the everyday life of our society and glorifies them in a romantic-poetic way
The four newly created works She-Devils on Wheels - red, white, orange, pink - refer to the importance of combining the narratives of feminism and the love of consumption and speed. In the video of the same name from 2008, young female bikers are out in the woods, where they destroy Chanel bags with pistols and machine guns in an aesthetically stylish manner to a lo-fi soundtrack. The vision of decidedly female consumption and hedonism reflected in these works reminds us of certain fantasies of a conquest of society by women. In Fleury's art, playing with the aesthetics of advertising is part of the conceptual examination of the fetish character of the merchandise and the object itself, be it a bag or a work of art.
The banners created for the exhibition were screen printed by hand in four different colours. Each banner was also hand decorated with "She-Devils on Wheels" rivets. Here, the artist reverts to the classic form of the industrially produced banner, which stands not only for advertising, car dealerships and sales stands, but also for the expression of various art movements since the 1960s - whether as a Pop Art banner or conceptual installation. It suggests a mixture of narratives relating to contemporary power relations, identity politics, sexuality and consumer society
Due to their exuberant glamour and glamour, the works of Sylvie Fleury rarely go unnoticed. The autodidactic Geneva artist draws the inspiration for her aesthetics and motifs from the world of fashion and luxury products as well as from the milieu of motorcyclists and Formula 1. Whether it is a subversive criticism of consumer society and its superficial values or, on the contrary, a glorification of the latter - the interpretation is left to the individual to decide.

Sylvie Fleury's works are in many international collections, including the MoMA in New York, the Zentrum für Kunst und Medien Karlsruhe, the Museum der Moderne in Salzburg and the MAMCO in Geneva. Her permanent installation "ETERNITY NOW" adorns the facade of the Bass Museum of Art in Miami.





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